PHOTOGRAPHER OF MOTHERHOOD & FAMILY

who finds home on the coast of Maine. 

Hi, I’m Tiffany

Welcome to the blog!

An online space to share my recent photography work, travel & life adventures, a behind the scenes look at running a creative business, resources for photographers, and my heart as an artist who is passionate for creating honest work that matters. If this is your first visit, you can learn more about myself as a photographer, as well the details of booking my motherhood and family portrait work over on my main website.

Whether you're a mother deciding who will photograph the ones you love most in the world, a like-minded creative business owner, or simply a friend- it's my hope that through this blog you will always find inspiration, education, and encouragement.  

Browse and stay awhile!

B R O W S E

THE PHOTOGRAPHERS SHOP

Alright Creative Business Owners…this post is for you! (and there’s an awesome (time-sensitive) offer at the end of this post so hang tight!) 

Ever heard that phrase “building your list” ? It’s a concept that I wish I came to understand the value of so much sooner than I did. I understood building your followers and your likes. Getting friends and family and clients to all “like” my Facebook Page, and even “follow” my Instagram.

But as you have probably heard a thousand times now, I am here to remind you again, that you are not in control of those platforms. Which means that as valuable as they are to help market your business to the world, they have the power to switch things up whenever they want. Change the algorithms. Lessen your reach. Shadow ban your hashtags. Even delete your account. (not likely, but I’ve heard AWFUL stories!)

Last year I made a huge commitment in my business to start taking email marketing more seriously. To actually develop a strategy, and to no longer let that free Mailchimp account I created forever ago- that was sitting there with barely 100 subscribers that I never emailed- be the definition of how I used email to grow my business.

Now, I think that it’s important to be collecting emails and building your list, even before you have an exact plan for how to use it. Not having a sign up for emails much earlier in my business is one of my biggest regrets! So even if you landed on this blog post with no concrete ideas beyond reading these words, know that it’s incredibly beneficial to be collecting those emails so that WHEN you have that big idea, WHEN you know you will be traveling to that city, WHEN you create that awesome sale or promotion, or WHEN you have that big plan in place, you already have the right people to send it to.

To have a sign up form, or what we call “opt-ins”, you first have to decide what email marketing platform you want to use!

Mailchimp is one of the most popular email marketing systems, and is what I chose to use in the very beginning. Mailchimp is a great place to start because they offer a FREE plan for accounts with less than 2000 subscribers. Many creatives love Mailchimp because of their easy to use drag and drop designer, providing you the opportunity to create pretty, branded emails.

But when I got more serious about email marketing, I moved over to Convertkit

I found that it wasn’t easy to send targeted emails to different audiences through Mailchimp. What I mean by that, is I have some emails that I want to send out to only other photographers about business and branding, and other emails that I only wanted to send out to potential clients about booking my services. With Mailchimp, I was basically stuck with sending the same emails to everyone- no matter what their interests or needs were- because categorizing your subscribers based on those different things was really difficult for a non-tech savvy gal like myself.

What I love about Convertkit is that you have one main subscriber list, but you can create tags and segments really easily, and even automate how that happens, so you don’t have to think about it- and you can be very, very specific! This essentially allows me to have a very organized and detailed subscriber list so that I only send people emails that are most interesting & relevant to them. This is hands down one of the best features of Convertkit in my opinion!

When I first looked at Convertkit, I had some hesitations.

1. It didn’t have a free plan. Their lowest plan is for accounts under 1000 subscribers, which is currently $29 per month. When you reach over 1000 subscribers, the monthly rate jumps to $49 a month. BUT my sales & bookings increased immediately because of the intention I could now use with targeted emails & sequences, so it already paid for itself.

2. It didn’t offer those pretty, branded emails I was used to in Mailchimp. BUT my emails also now land in primary inboxes much more often, rather than always being buried in promotional folders or spam because they don’t LOOK like such a “salesy” email anymore. 

3. I was worried that switching from Mailchimp to Convertkit would be super techy and confusing. BUT it wasn’t. It was actually much easier than I anticipated. 

When making my decision I also looked into other platforms such as Infusionsoft and Aweber, but Convertkit ended up being the very best fit and what I needed my email marketing to do for me, as well as my budget. I appreciated that I could start at a reasonable monthly payment, and only pay more as my list grew- knowing that a bigger list, meant bigger profits for my business.

Now it’s your turn. What do you REALLY need your email marketing to do for you, and what platform best fits those needs? Here are some of the questions I myself considered when deciding between Mailchimp and Convertkit:

1. Is it more important for you to have a free account as you get started, or is it more important for you to send targeted, specific emails? (Mailchimp is free, Convertkit provides more targeted sending options.) 

2. Do you prefer pretty, branded emails with a lot of graphics and images even though your emails most likely will end up in your subscriber’s promotional email folders, or are you willing to sacrifice “the look” and have better open rates? (Mailchimp can be more visually appealing and image oriented, but Convertkit emails land in main inboxes more often in my own experience.) 

3. Do you feel more comfortable just collecting emails for now, avoiding any additional monthly expenses until you have a solid plan for how to increase your profits using email? (Mailchimp has a free plan, Convertkit currently starts at $29 a month.) 

Obviously there are other platforms to consider as well. Whatever you decide, this is your very first step towards using email marketing to grow your business this year! Repeat after me, it is NOT TOO LATE to see significant growth in my business for 2017!

But here’s something super exciting and the reason I decided to share this on the blog with you today: Convertkit is giving me a special link that gives you a FREE 30 DAY TRIAL!!!! They have never given this to me to share before, so make sure you take advantage! This is an awesome opportunity to jump in and explore the platform (and if you’re anything like me, become completely excited about how it’s going to help grow your business)

CLICK HERE TO GET 30 DAYS OF CONVERTKIT FOR FREE!

Important** This Free 30 Day Trial Link expires Monday, July 31st at 11:59pm CST.

Convertkit vs Mailchimp, Building your email list as a photographer http://tiffanyfarley.com

*this post contains affiliate links. 

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Northeast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comIf you have followed me for any length of time, you may have noticed that I mention Swan’s Island, Maine as one of my absolute favorite places to visit. My Dad grew up on this island, so it’s such a special place to visit family. Not to mention that it’s absolutely beautiful there, like most of the coastal Maine islands. There’s something so irreplaceable about small communities like this one, and I was honored to photograph some casual family portraits for this brand new family of three as the sun sank low over the island coast during my last visit.

I don’t normally photograph newborns outdoors or at the beach- there’s really been only a handful of times over the years that it has worked out. (and if you have experienced those foggy first few weeks of motherhood, you completely understand why!) Since Leah & Eric lived just minutes down the road, and it was a warm summer evening, we planned to do the session on the beach that held meaningful family memories for her.

Here are just a few of my favorite black and white images, photographed with a combination of both digital and medium format film.
Northeast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comNortheast Harbor Maine, Bar Harbor Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.com

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Portland Maine Newborn and Baby Photographer Tiffany Farley, http://www.tiffanyfarley.comI don’t know about you, but lately I have found myself needing a mid-year reset of sorts. One of those, “Ok it’s already been 6 months. Half of the year is over. What’s working in my business right now- what’s slowing me down, and how can I get organized, goal oriented, and recharge my systems for the rest of the year?”

In years past, by the time the second half of the year rolled around, I already had a full calendar and I felt like I was too busy or it was too late to work on things behind the scenes. I would always tell myself “next year” would be the year I started that email newsletter, actually had a client workflow, or felt on top of things.

But, let me tell you right now, I have BIG business goals ahead of me, and that means no season can be wasted. That it’s actually not too late in the year to accomplish those really huge goals! This means taking some time & effort to clear out some of those business bottlenecks that have popped up and slowed me down, and to revisit those goals I set at the beginning of the year so that the second half of 2017 can be even better than the first! (Lara Casey always did say “There’s nothing magical about January 1st!)

Sooo…. I made a cute little REFRESH CHECKLIST freebie for you! (Yep just click to download!)

If you are feeling the overwhelm of disorganization in your business, these are my TOP TWO systems that I am pretty sure I would die without right now. As in they are the glue that holds all the crazy together. For real.

Honeybook for all things client communication. AND they just sent me a new referral link that gives you 50% off your membership! Too good not to share!! Honeybook is what I use for tracking all of my website inquiries, how I communicate with potential clients and send them my branded booking details, how I book those clients and set up easy payment plans and online contracts. By using the Honeybook contact form widget on my website, I even have a custom auto-response set up specifically for inquiries! If you’re feeling stressed from the inconsistency of your booking workflow, or you feel like it’s just time to be professional and get it together, I really recommend checking Honeybook out to see if it’s a good fit for you and your business. And I mean, hello, 50% off?! Yes please.

– Trello for #AllTheThings: Trello for Business was one of the best $29 I have ever spent in my business. No joke. I used Trello a little before coming across this course- mostly for keeping track of different lists. But this course changed everything for me. And it was only $29! This was the first year that I refused to let myself spend the money on a big fat pretty planner- because as much as I love pen and paper- it was just NOT practical for running my business. (and every inch of space counts in that carry-on amiright?) Using Trello saves me so much time, and it was this course that opened my eyes as to exactly how to make it work for organizing my entire business! (this isn’t an affiliate link, I just really got SO much out of this course that I had to share it with you!!) I’m personally doing a Trello clean up this week to revisit some goals, and brainstorm & organize some big new projects I have planned, so I definitely thought it worth mentioning when sharing about a mid year refresh!

Remember, small changes can yield big results. Most of the time we KNOW what it is we should do, we just need that extra push to do it. This my friend, is that push. It will feel like coming up for air!

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