PHOTOGRAPHER OF MOTHERHOOD & FAMILY

who finds home on the coast of Maine. 

Hi, I’m Tiffany

Welcome to the blog!

An online space to share my recent photography work, travel & life adventures, a behind the scenes look at running a creative business, resources for photographers, and my heart as an artist who is passionate for creating honest work that matters. If this is your first visit, you can learn more about myself as a photographer, as well the details of booking my motherhood and family portrait work over on my main website.

Whether you're a mother deciding who will photograph the ones you love most in the world, a like-minded creative business owner, or simply a friend- it's my hope that through this blog you will always find inspiration, education, and encouragement.  

Browse and stay awhile!

B R O W S E

THE PHOTOGRAPHERS SHOP

Email Marketing Content, http://blog.tiffanyfarley.com
Some of you reading this have been putting off email marketing because of the set up. Figuring out and trying to learn all of the technology and system related steps is what you have found to be the most intimidating. (Hint, I lay out my entire set up- linking to every single resource that I use in my FREE email marketing mini course!)

But for others, you put off email marketing for one main reason- “What the heck am I going to write about?!”

I get it. I really do. Most days you just feel like you’re trying to keep your head above water. Trying to post here and there, and you feel like you barely keep up with blogging, so the thought of even adding one more task that’s all about the content….well that just sounds impossible.

But you’re here, because you understand the importance of “owning” vs “renting”. You may have 10K Instagram followers, but what if there’s another algorithm switch? What if your account gets deleted somehow? Do you have a way of reaching every single one of those followers directly? No, because you are essentially “renting” that platform. It’s not yours, and it can change whenever it wants to.

And the reality is, email marketing isn’t new. Far from it. And in a lot of ways, marketers have ruined email. That’s why Gmail came up with their Social and Promotional email folder options- so people could lessen how bombarded their inbox was with people wanting to sell them stuff. But I believe that it’s still a really effective way to communicate with your tribe, and not one to be overlooked or underrated.

As a social media post is only as good as the number of followers see it, an email is only as good as the number of subscribers who actually open and read it. And what makes people open and read your emails??

Content.

Content that is relevant, valuable, and trusted. And I am not going to lie to you- like anything worth building in your business, it takes some work.

Who is your tribe?
What are their needs?
What are they really interested in learning from you?

I think that sometimes it’s too easy to forget in the loud noise of social media that we each have something really valuable to offer our tribe. That we each know more about our business, and our craft than we did last month, or last year. In fact, as a great example, I didn’t realize how much I had learned about email marketing until I started having this conversation with a friend who was looking to start- and the information I had been researching and experiencing just came flooding out of me. That’s when I realized- Hey, I actually know about this stuff. I may not know everything, or be the very best at it- but I have valuable information that I can share with her that will seriously help her out and save her time.

Let’s say you are a wedding photographer, but you aren’t really interested in teaching other wedding photographers. You are however, really wanting to increase your bookings this year. What do you know about wedding photography that your ideal bride and groom would LOVE to learn more about? What would HELP them in planning their wedding? What are their greatest struggles in that process? How can you help teach them about your values in wedding photography- like how important a first look is, or why having a wedding album is such an ‘must have’ investment, or how to best plan their wedding day timeline around those golden sunset portraits that you love to photograph.

In the same way that you brainstorm blog posts, when you really take time to think about it, you can come up with things you know- that your tribe- those potential ideal clients- are dying to have help with. I am a huge fan of Trello, and I keep a running list of just content ideas as the come to me. Sometimes it becomes a blog post, sometimes an email, and sometimes both! You will be surprised just how much comes to you when you make room for thinking about what to share.

Additional ideas to brainstorm your content is using a survey (Typeform works great!) where you can literally ASK people what they are struggling with.

Here are a few question ideas!

1. What are your biggest bottlenecks in your business workflow right now?
2. What really isn’t working in your business right now?
3. What is the most overwhelming step of getting your family portraits?
4. What scares you the most about wedding planning? What are you most excited about?

BONUS TIP: Pay attention. People post about what they are struggling, or needing, or wishing existed out on social media ALL THE TIME. Whether it’s general status updates, or in private Facebook groups- it is not often difficult to identify what people’s needs are.

For example, one of the most common questions I see asked on Facebook that I pay attention to as a maternity and newborn photographer, are “What should I pack in my hospital bag?” and “Did you register for anything on your baby registry that you wish you didn’t? What would you register for now if you could back?” Questions like those are content gold mines, and tell me a very specific need that I could address! What are brides asking? What are brides searching for on Google? How can YOU be their answer?

So here are your steps for Lesson Four.

1. Define WHO you are wanting to subscribe to your email list. This can be more than one kind of person with different needs and interests, but defining it and writing it out will be really helpful.

     (This is another reason why I LOVE Convertkit because it makes it so easy to send relevant emails to subscribers with different interests! This means I can send session related content to my past, present, and future clients- and I can business and branded related content like this topic here to creative business owners! Everyone doesn’t have to get the same emails and Convertkit makes that so easy!) 

2. Define WHAT their interests are, and begin to brainstorm what their greatest needs are.

3. Develop a SYSTEM for organizing your content. Whether it’s a Trello list like myself, a tool like Evernote, Google Drive, or an old-fashioned notebook- decide what is going to work best for you to set yourself up for success.

4. Decide HOW often you want to provide your content. Are you committing to a weekly email? If so, what day are you going to send it out? Are you committing to once a month, or a few times a quarter? Make your plan. Be reasonable, and be realistic. Then get it on the calendar and implemented into your weekly workflow.

5. Define your PURPOSE for email marketing. Is it to bring you more clients? Is it book more mentoring or coaching? Is it to set yourself up for success for that online launch to come? Is it to be invited to more speaking engagements? Is it a way to simply stay in a better, more consistent communication with your tribe? Defining your purpose for email marketing will allow you to filter all of your decisions and launches. Just as you make branding decisions based on your own “WHY am I in this business?”, you can ask yourself WHY before you write. IS this email inviting these potential clients to book me? IS this email really teaching the people I want to work with one on one for my coaching program? IS this email getting me one step closer to my goal? IS this email building my brand?

AN EXTRA NOTE: You don’t have to send an email out every single week to be successful at email marketing. YOU have the power to decide what is ENOUGH and what is SUCCESS to you when it comes to YOUR email marketing strategy. Whether that means starting out by updating past and present inquiries about your booking services, or whether you are wanting to commit to writing one dang good content packed email every month- whatever that is for you.

AN EXTRA, EXTRA NOTE: Remember to think outside the box, and lean into your strengths! If you aren’t amazing at writing, then record a video that you link to in your email. You can even record an audio file and link to if you want it to be your voice instead of text to read. You can send an email that links to your weekly or monthly Facebook Live- or maybe launch a Facebook Group for your subscribers where you can really engage with them! The opportunities are endless with email marketing- which is why it’s so valuable to have!!

 

This blog post is an excerpt from one of my FREE lessons on email marketing! If you want to receive six jam packed lessons on how I use email marketing, you can opt in below! There are no bells or whistles, and definitely no sales pitch on something to buy after the last lesson. It was simply a need that I saw, that I wanted to meet! Will I see you there?!

disclaimer: this post may contain affiliate links.

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Portland Maine Maternity and Newborn Photographer Tiffany Farley, http://tiffanyfarley.com

Do you remember what you dreamed of doing if you had a business of your own? Do you remember what you said you were going to fill your days with IF you ever really got to have your own business?

Do you remember? Those endless romantic thoughts of how AWESOME every single day of your life was going to be if YOU were the boss of it? If every day was just YOU running YOUR business and YOU got to make the rules? Your own schedule. Your own hours.

…What did you say it was going to look like? 

What was it about owning your own business that was the very FIRE under you to work SO hard to make it happen? 

Was it going to be replacing that dreaded daily commute with a daily workout, and finally taking care of yourself?
Did it mean cooking more meals than getting take out, because you would have more time at the end of the day? 
Was it the thought of taking your kids to the playground more often, or being able to volunteer in their classroom? 
Was it the freedom to travel and visit new places?
Was it more date nights with your spouse or coffee dates with friends?
Was it taking afternoon walks with your dog? 

Surely you did not dream about your business and think about being able to…

Grab your laptop as soon as you crawl out of bed and hustle until you realize the sun went back down and you’re still in your pajamas. 

or  Pick up your phone like it’s a third arm and scroll social media- multiple times- within each and every hour of every single day- feeling worse about yourself and your accomplishments with every scroll.

or  Tell your closest friends that you can’t meet them for dinner…again…because the “editing” just never ends- always frustrated that they never seem to understand how BUSY you are!

or  Complain that your kids never let you finish an email, or secretly feel like they are holding you back from growing your business, because you feel like you can’t commit the same amount of time the ones who don’t have kids can. You know, the same kids holding back the business that you originally said was going to be FOR your kids??

or  Spend more time in Facebook Business Groups than you do having honest conversations with real, human friends.

or  Never start a week without feeling stressed, behind, and doubting your entire self worth as a business owner.

or  Forget how to talk to people about anything outside of followers, clients, subscribers, or algorithms. 

or Begin to lose sight of taking care of yourself, to get enough sleep, or eat nourishing foods because you just never have the time or the energy anymore. 

Surely you didn’t say those things about what you wanted your life to look like as a business owner.

…Surely I didn’t. 

Here’s to a self check of remembering what you said you wanted. And why you said you wanted it, and why it was most important to you. And most of all, being truthful about whether or not we now have it, and maybe what needs to change to get there.

Did you know that I offer conversations just like this one right in your inbox? You can join the community by providing your email address below!

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Portland, Yarmouth, and Freeport Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.com

I photograph mothers and families all across the country (and at times even beyond!). Often my session planning includes booking a flight, and planning the details of my travel leading up to my arrival. But this session was just minutes from my home in Yarmouth! I have known Nick and Amanda since college, so going on….goodness…15 years now! I was SO excited when they asked me to do an in home newborn session to celebrate the arrival of their second daughter, Emma!

Here are just a few of my favorites photographed on black and white film..
Portland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comPortland, Falmouth, Yarmouth Maine Newborn Photographer Tiffany Farley, http://tiffanyfarley.comBEHIND THE SCENES: Photographing in my client’s homes isn’t always easy, as I’ve often never seen the light firsthand. I most often arrive to the session first needing to decide where to take the majority of the photographs. Every single house has different light, in different rooms, at different times of the day. I have just one approach- we go where the very best light is, because, as Justin & Mary teach (photographers I have learned so much from) you have to think of light as the other person in the image. It’s that important.

Sometimes that’s a master bedroom or a nursery- or other times it’s a bathroom (Yup- I’ve actually done that!) or in this case after trying some other spots, I caught eye of the perfect window light in their entryway mud room. “There it is” I remember thinking. So we cleared a few things out of the way and made magic happen in a room where they hang their coats, and I couldn’t be happier with the results.

Sure, I could have a studio where I control the light a hundred percent of the time and the images look exactly the same every time. But that’s just it. The images would look exactly the same every time. I LOVE giving families these portraits that also celebrate the home they brought their baby home to. Whether it’s a first or forever home- it makes each one so much more meaningful and rich with story for them to always remember.

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