Last week, I nervously pressed “Share” and uploaded a sneak peak to Instagram of what will be launching this early fall. The support was overwhelming! Offering one on one mentoring has been on my list of BHAGs (The appropriately Justin & Mary coined term for “Big Hairy Audacious Goals”) for months and months. It has taken on many different shapes and forms inside my head, and doodles on post-its and scrap paper. Slowly coming together as the perfect fit for me.
I cannot wait to launch the new Connected Brand website that is specifically designed to provide all the information you would need to see if this is a good fit for you and your brand. At the launch I will be sharing the different booking options, investment details, and other surprises- but for today I thought I would share a few of the frequently asked questions that you may be thinking.
Who are these sessions for?
These sessions are for beginner photographers who have not fully developed their business & brand, and for those photographers who feel disconnected from their brand and want to offer a better client experience. The goal of these sessions to provide such photographers with clarity concerning their brand message, and how to create a business that tells it. If you are wanting to feel connected to your brand and provide a better client experience than these sessions are for you.
What topics are discussed in these sessions?
The main focus of these sessions is your brand experience from start to finish. Whether it needs tweaking or an overhaul, running a business and brand that you love is something that I am very passionate about. The topics vary from person to person, but areas included (but not limited to) for brainstorming are your website, pricing, how images are delivered, packaging, client communication & organization, your ideal client, specialization etc.
Upon booking, you will receive my new Connected Brand Workbook. This will interactively walk you through personal steps to rediscover your foundation as a photographer, and also your brand experience. Because this workbook is given to you in advance, this will mean a maximum production level during our session.
What topics are NOT discussed in these sessions?
As the main focus is really connecting with your brand, these sessions will not include instructional teaching on how to use your camera, post-processing techniques, lighting, etc. (However I am happy to recommend photographers both in and out of this area who do!)
Is this only for portrait photographers?
This is for any photographer who wants to have a brand they can connect with, whether that is a wedding photography brand, portrait photography brand, or something entirely different.
Will you be teaching your “Connection Portrait” model?
Connection Portraits are an extension of who I am. It is not a specific model that I am teaching at this time. I will however, be coaching you on how to develop a brand that you feel equally as connected to.
I feel like I don’t even have a brand at all. I really don’t even know where to begin. What will a session like this help me with?
I have been in that exact place. I know that feeling of being overwhelmed all too well. The Connected Brand is designed to bring you back to your core values. It’s about rediscovering, or perhaps discovering for the very first time what your true passions are. Yes, branding involves the work of a graphic designer, a copy writer, and much more- but until you are connected to your brand, I believe everything else is jumping ahead and wasting time and valuable resources. I will definitely bring amazing recommendations on who to work with for such tasks, both from my experience and the experience of those I trust.
I know that my own brand journey has unfolded the way it has because I dealt with the core first. I knew the brand experience that I wanted to offer before I knew what I wanted my logo to look like. I knew the type of clients I wanted to work with before I picked out my website colors. Being so connected to my brand is what has made communicating with other professionals such as my graphic designer that much easier. Is it an overnight solution? Of course not. But it’s a start, and we will discuss every part of your brand, leaving you with a solid action plan. Sometimes it’s just having the steps in front of you that make the progress less overwhelming.
This sounds like exactly what I need, but I feel nervous that I will be embarrassed at how unorganized my business is. The thought of someone taking a hard look at my brand experience makes me really hesitant to book.
I have been there. I really have. I was so nervous to go to my own (amazing) mentoring session with Justin & Mary. I felt embarrassed at what they were going to think or say when I was honest with where I was at and still calling myself a photography business. However that very vulnerability is what got me where I am today. It took being honest with myself first, and reaching out for help.
Just like my portrait sessions I offer clients, these Connected Brand sessions are an extension of who I am. Whether we are meeting online or in a coffee shop, it will be like talking through things with a friend. Mugs of tea in hand, we will brainstorm together and you will receive nothing but support in the same way that I was given it.
As a business owner who is just starting out, I don’t have a huge budget for these sort of things. Is it smart to spend my money on something like this before I have a good website or a new camera?
Only you can make the right financial decisions for your business. Connected Brand Sessions are about focusing on your foundation so that in the future you invest in the right areas for you and your business. They are about discovering who you are as a photographer and what makes you unique in this industry. They are about figuring out why you want your website to look a certain way to reach a certain client. It’s about your foundation. As someone who has wasted a lot of resources buying website templates, countless sample products, and packaging that I never used- I know first hand how important a solid foundation is before any of the rest.
What made you decide to offer The Connected Brand?
Honestly this was a big decision for me and one I really wrestled with. I didn’t want to start offering mentoring just because that’s what other photographers did, or because I felt that I had “arrived” in the industry and should now teach. My business and brand are far from perfect, but every day I learn a little bit more and strive to make it better. When I first started out in photography, I had no unique direction. All I knew is that I loved to take pictures and I tried to keep up with what everyone else was doing. I liked my website template until someone launched a new design. I liked my editing style until I saw someone else’s.
I was never being me, or confident that being me was enough. It wasn’t until my mentoring session that I became brave enough to begin paving my own path. Along the way has taught me so much about myself and why I love to be a portrait photographer in the first place. So now I want to reach back and help you pave your own too.
Fall is on the way and the launch is getting ever closer! I cannot wait to begin this journey with you!