I think I first downloaded Snapchat a couple years ago when I was on vacation with some friends. From what I remember, at the time it was only used for direct chatting to a specific person or group of friends you chose to send it too, and just one “snap” at a time. I tried to be cool and use it for about….well…two weeks maybe. It was fun, but it just didn’t win me over.
As I mentioned back in this post here, podcasts are one of my favorite tools to grow in business and keep up on the latest trends and teachings. I love listening to podcasts that have to do with photography, but I also subscribe to other entrepreneurs, authors, and small business owners as well! A couple new ones recently added to my list that aren’t on my previous blog post are The Fizzle Show, and The #AskGaryVee Show, so be sure to check those out too! Over the past few months, quite a few podcasts started mentioning Snapchat as a platform to utilize as a business owner. I tucked the idea in the back of my mind, and then suddenly after WPPI, I noticed a lot of photographers that I follow on Instagram begin to post about their decision to join. I mean, when Jose Villa announces to his 308k Instagram followers that he is now on Snapchat and that others should follow along, it’s something I definitely take notice of! Could there be more to Snapchat than what I remembered?
So I set some time aside this weekend to do a little more research….because that’s how OLD I am, I had to RESEARCH Snapchat- how to use it, find out what the updates were that supposedly made it cool to use again, etc. (with lots of ohhh so THAT’S how my friends keep switching their faces in pictures! And other revelations from business articles written in 2014 because apparently I am that far behind in the cool- social- tech- world. Face palm.) So, case in point, I may not be cool enough to gain a ton of followers on Snapchat, but the things I learned inspired me to re-download my app and get familiar with how it works.
Here’s the highlights of what I found:
Ok, so this is all great information, but I can see your face right now. ANOTHER SOCIAL MEDIA PLATFORM?! Is this worth it? Will I book clients from it? Will my business grow? Is it worth my time as a business owner to commit to learning this thing? Am I too old for this?
Here are my thoughts. Because 48 hours ago, those were all of mine. The leaders I look up to in business are beginning to buzz about it’s usefulness, and that really is what made me begin to look into it. I remember the first time a friend showed me Instagram, and I was all “take it or leave it” and “ok here’s a picture of my pancakes with a Valencia filter because I guess this is how you use this thing.” And now? Instagram is a TOP THREE source of booking inquiries for me. TOP THREE!!! I never in a million years would have thought that.
Snapchat may not ever be that vital for my business. But I am seeing it as a way of sharing more authenticity with those who want more connection. I am seeing it as a great tool for behind the scenes videos that are quick and easy. I am seeing it as another way to share my love for what I do, where I live, and what I value. So I’m giving it a try and we’ll see! If you’re reading this blog post on your phone, you can just screenshot my Snapcode below and Add me as I explained above.
I know, I would totally like to overhaul the Snapcode colors too. I mean, a Snapcode that matched my branding would be awesome.. but alas, black and yellow it is for now. Come join me!
“If the world wasn’t changing, staying still is a brilliant strategy.” – Seth Godin