PHOTOGRAPHER OF MOTHERHOOD & FAMILY

who finds home on the coast of Maine. 

Hi, I’m Tiffany

Welcome to the blog!

An online space to share my recent photography work, travel & life adventures, a behind the scenes look at running a creative business, resources for photographers, and my heart as an artist who is passionate for creating honest work that matters. If this is your first visit, you can learn more about myself as a photographer, as well the details of booking my motherhood and family portrait work over on my main website.

Whether you're a mother deciding who will photograph the ones you love most in the world, a like-minded creative business owner, or simply a friend- it's my hope that through this blog you will always find inspiration, education, and encouragement.  

Browse and stay awhile!

B R O W S E

THE PHOTOGRAPHERS SHOP

As a creative entrepreneur and business owner, I am always looking for systems and tools that will not help me organize #allthethings, but most importantly save me time! Raise your hand if you can DEFINITELY use more time and sanity in your business!! (<—Yes! Me! All day everyday)

Game Changer System #1: HONEYBOOK 

Honeybook for Photographers, http://blog.tiffanyfarley.com

About a year and half ago, I finally decided it was time to up my client communication game. I was using a hodgepodge of different systems, and it took a lot of time, and wasn’t the most branded experience for my clients. It was making it in my booking workflow, but I wasn’t thriving. I had seen a lot of different creatives start mentioning Honeybook, and I honestly didn’t really know what it was. New systems can be really overwhelming, and I already felt like I was drowning in my own- so just the thought of something new to figure out felt like it was more of a burden than a solution. (Anyone else been there?) But boy was I wrong. In fact, funny enough, I wrote a post exactly a year ago about how Honeybook was the new game changer for me. You can read that detailed post HERE.

Honeybook is an office system designed to allow you to easily streamline proposals, invoices & payments, send customized agreements to your clients and collaborate seamlessly.

I currently use Honeybook for these Top 3 Functions: 

1. I use the Honeybook Contact Form Widget which allows me to send an automated response to all of my website inquiries with a personal note about looking forward to connect with them, as well as an expectation of my office hours and when they can expect to hear back from me. You know how in your Gmail, you can add an auto response? Well this lets me do that for my website contact forms! This gives me such a peace of mind when I am traveling, or in another portrait session- to know that my new inquiries are being well taken care of. You can even take this widget further to automatically send a welcome brochure attachment about your services. By using the contact form widget, when the inquiring client fills out that contact form with their contact information, it automatically sets them up as a project within Honeybook, essentially starting our communication file.

2. When I am ready to respond to my inquiries, I have template emails all saved and ready to go. I also have my booking guide already uploaded as a file in Honeybook. This means, that I can personally respond to any inquiry with ALL of the information that they need, in a branded, professional presentation- in less than 3 minutes.

3. I can send my client’s their contracts and invoice to book- all in one professionally branded email. They can easily read, sign, and make their payment online (on desktop or mobile!) making booking clients fast and convenient for both of us. My clients are moms- and whether they work full time, run the household, or both- I have no interest in wasting their time or making booking a portrait session with me complicated. After booking, I welcome my clients with a beautiful, tangible welcome package- but I want the booking process to be as easy for them as possible, and Honeybook excels in this need.

But there’s more, Honeybook has been rolling out some AMAZING new features in the past week that I am SO excited about!! I am most excited about these specific updates:

1. They are now allowing us to really put our own branding front and center in our client communication. This means my logo, my profile picture, my brand color of choice, and even a branded email signature. I was initially really drawn to Honeybook for their clean, polished interface – but these updates make that experience even better!

2. You can now see when a client views their message you send within Honeybook. This is really important because it allows me to only follow up when necessary, as well as have that confidence that my message has been seen and read. (no more worrying about an important client email landing in some weird spam folder and having no idea!)

3. They are soon releasing an update that allows you to communicate within Honeybook AND Gmail. I am really excited to learn more about that one!

You can also integrate your reports directly to Quickbooks, send your clients questionnaires, track your leads to understand your largest referral sources for more intentional marketing, the list seriously goes on and on! I also love that they are a company who is committed to always growing and better fitting the needs of their customers. They listen, and they take action on what we the people need to have in order to grow our businesses and our brands.

I am considering making a behind the scenes video tutorial of the back end of Honeybook. Would that be helpful for you as you get started? Leave me a comment below if you would love to have access to something like that!

** Best of all, you can save 20% off your entire membership- by the year or by the month when you use MY REFERRAL LINK.**

Stay tuned, because next up I am going to share with you my other favorite business organizational tools for workflow and marketing- Trello & Planoly !!

(hint hint- Planoly just rolled out an update that also now lets you plan your Instagram Stories– even beyond a 24 hour period! Ah, I am SO excited about this update!!)

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Portland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.com

I first met this New Fairfield, Connecticut family when I came to photograph their oldest son’s 6 month portraits in their beautiful home. I have had the honor of returning for different seasons, and adding to their family photographs as they have grown. After photographing her in home maternity portraits  last year, her husband contacted me to surprise her with winter session for Christmas, so that their youngest could have a similar 6 month session. It was so special!

Here are a few of my favorites from our time together photographed on medium format black and white film.

Portland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.com
Portland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.com
Portland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.comPortland Maine Newborn and Baby Photographer Tiffany Farley, http://tiffanyfarley.com

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Pricing for Creatives with Shanna SkidmoreOne of the most important lessons I continue to learn as a business owner is that there are two pricing cycles you can live in.

The first is pricing your creative work out of fear & emotion. Every decision is made from the doubtful questions of, “What if they never book? What if I fail at this? What if no one believes in me enough? What is she charging?”…

Not only is your relationship with your very business built on fear and doubt, but so are the relationships with your clients. They become mere transactions that are never quite enough. You begin to resent your business. You begin to resent your clients. And you even begin to resent the artist…you.

But there’s another cycle. A good, life giving cycle. Intentional pricing that is not built on fear, but built in confidence.

Every decision is instead made from questions like, “What do I want my life to look like in 5, 10, 50 years from now? What’s most important to me? What am I working towards everyday? What are my numbers telling me? Where are the places I can give back this year?“…

Instead your relationship with your very business is built on confidence. Your eyes are finally on your own paper. Looking at your own costs. Looking at your own goals…and reaching them. Not only is your relationship with your very business built in confidence, but so is your relationship with your clients. They are no longer mere transactions, but they are now the dream itself. They are your privilege, and your honor to create with and for. You thrive in your business. You thrive in the work you create, and who you create it for. But most of all…YOU thrive…the artist.

When I trade in my fear filled, emotional pricing decisions for confident, intentional pricing built from my own costs- I am able to create my very best work. Not only do my clients deserve nothing less than that, but neither do I!

I am crazy honored to be joining my fav Shanna Skidmore for a real conversation on pricing your creative work in tomorrow’s FREE webinar hosted by the talented team at If I Made, Once Wed and more! Join us for some #realtalk at 1:30pm EST tomorrow! You can register HERE! 

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