Some images do not need a long explanation.
Some photographs speak for themselves.
Yesterday, I was chatting with my wonderful photographer friend Emily Lapish about rebranding. She was sharing on how she had hired a designer for the very first time in all her years as running a ( amazing I might add ) photography business. I was in total support as I had recently done the same. In fact, working with a graphic designer for my rebrand venture was hands down the best decision I ever made. It allowed me to simply share my heart for my business and where I wanted it to go, and she helped put all those little pieces together.
The first step was creating an inspiration board on what I wanted Tiffany Farley the brand to feel like. You can read that post HERE.
The second step was logo design. The collection I invested in included five rounds of logo proofs. HOORAY for options. After all, something as small as font makes a HUGE difference. I wanted everything to be perfect, and I am horrid at making decisions. I honestly expected the process to be quite back and forth for awhile with me having no idea what I wanted.
Surprisingly, that was not the case. I was already super confident in my designer when she sent me my inspiration board because it was SO me and I was amazed that she was able to interpret my rambling so well. ( That’s a gift you know ) But then she sent me my logo proofs couple weeks ago. I was driving through the Starbucks drive thru, which is obviously an ideal place to check one’s email, and there they were. The poor barista, by the time I got to the window, I was a squealing mess. I think “Oh. My. God” was repeated about……50 times. It made the entire rebrand SO real. I kept thinking, “This is happening, this is REALLY happening!”
With a few minor revisions, I took the best of what I liked in my top choices, and she sent me a full logo set that is to DIE for.
DIE FOR I TELL YOU!!!
My favorite part, is that it is a SET. Not just one logo that I have to make fit on everything. She gave me three folders full of different pieces that I will be using throughout my brand and gave suggestions on how I can mix and match the separate elements but still maintain that ONE thing I was going for above all, CONSISTENCY.
My entire heart is being poured into this rebrand, and if anything it has proved to myself that I am all in this thing. That I love what I do and am beyond excited for the road ahead. That the hours spent preparing for the launch and making sure everything is better and that the client experience is exceptional will be well worth it. I am shooting for a launch by the end of July, beginning of August. And boy, will there be a celebration.
So are you ready to see a sneak peak at what my new logo will look like???!!!
I am beyond elated at what the rest of the brand is going to look like. All props go to my amazing designer, Ravyn of 315 Design. Seriously love this girl. It was such an important investment for me, and she has made me feel taken care of every step of the way and totally understood my vision from the start. I feel like the luckiest girl ever to work with her.
SO. What do you think?! Comments please.
Let it be known that I have the deepest appreciation and admiration for creative hearts. Whether it’s a talent in photography, writing, painting, designing, and everything in between. I love idea people. I love people who do what they want to do. And are good at it.
I had the honor of working with writer Roo Ciambriello for a few head shots for her recently launched website. She was looking for something with an artistic Instagram feel. Lots of cool tones and sun flare. So we met up at the West Haven Beach at sunset and went to work on creating images that fit her new brand.
Here’s a peak at her favorites.
If you are in need of Professional Head Shots that are creative and true to your brand and business, I would love to work with you!
Simply contact me to set up a time to meet.
Lets’s keep it creative!
It’s a quiet morning here, the baby is sleeping and cookies are baking. Espresso machine is warming up, because it’s about time for round two wouldn’t you say?
Ok, so did you read my For the Love of Pinterest post this weekend? I promised to keep you updated.
I wrote down a lot of things I wanted to do more of, but just never take the time to actually do it. I drown in emails and photoshop and before I know it, I have done nothing that I really wanted to do that day. Which turns into weeks. Which turns into, “I don’t even remember the last time I……”
Horrible habit #1. Collecting books and not reading them.
For a long time I blamed my four years of Bible College for my new found hatred for books. Because I always loved to read, and grew up wanting to be a writer amongst my many long lists of world conquering goals. Then I went to college and that’s literally ALL I did. Every day. Read read read, and just when you think you were done and could go to sleep, you had three more class assignments to go. Thank God for grace, I never would have made it!
So my years after college, the LAST thing I wanted to do was pick up a book.
After…hmm how long has it been? 6 years since graduation..(WOW), I am just now feeling like reading is something I could enjoy again. ha! I would personally like to thank The Hunger Games series for igniting my reading passion once again. I have the books I read every year, sometimes two. Redeeming Love by Francine Rivers is my absolute favorite. I think I read it 5 times a year.
But back to my habit.
I have this tendency to start a really good book….and then I jump into another…..and another……and oh this new one over here…..until all of a sudden my nightstand is overflowing with the stack of half read books.
So. Goal #1. Read More. Schedule reading. Because I have a firm belief that what doesn’t get scheduled in my life doesn’t get done. So, I’m scheduling some reading time. And finishing before I start 3 more. Reasonable, yes?
I instagrammed the stack for proof. This doesn’t count the business books I have on my iPad. So imagine those ones too.
Here’s to a productive week! What’s on YOUR goal list?
Branding the business around myself, my personality, and what makes me…well…me.
And it all started on the couch of Justin & Mary’s studio. As Justin was graciously setting up his one light set up that I had questioned about, Mary looked at me and asked, “So what do you do for fun?”
And I thought to myself, “What do you mean what do I do for fun, um this. This is what I do. This is all I do. This is my every living waking moment. How to take a better portrait. How to build a better business. How to blog a better topic. How to sell a better product. What does she mean what do I do for fun? OH MY SIGH what DO I do for fun? Because I don’t even know!”
I left with an assignment for the rebrand. To collect anything and everything that inspires me. Write it in a journal. Save it in a desktop folder. Pin it on Pinterest.
Oh my love of Pinterest.
Addicted from the start, it was love at first sight. Endless pages of gorgeous photographs, fashion, home decor, and donuts. My dream world. From my dream house, to my dream photo session Pinterest had created this self I didn’t even know existed. I was drawn to DIY projects. Who knew?
According to Pinterest, every day I walk around in skinny jeans, Frye boots, and endless cable knit scarves. My hair is always perfectly tousled, and my nails are glamorized by an intricately detailed Essie manicure, and dramatic smokey eye. My house is in the country with endless rustic charm, filled with hardwood floors, cozy kit wraps, and restored antiques. My morning workouts are much to be admired, as I pound the pavement running, screaming motivational quotes to make my fat cry to all innocent by standers. I stand at the top of my Pinterest mountain as the wind blows through my hair, arms outstretched, able to conquer the world. All while looking fabulous. And eating a designer cupcake.
Right? I mean, that’s what I have repeatedly pinned as my inspiration. As who I perceive myself as. As who I dream to be.
So I had this ground breaking, revelation of sorts. Why I am I not pursuing any of these?! Why am I not doing the DIY projects that I adore? Why have I still not learned how to do a smoky eye when it’s my FAVORITE?! Why am I not making. things. happen.
And I realized.
That Photography can no longer be my hobby.
Does this mean it is not my soul feeding passion? Absolutely not. If it ever loses that, I promised myself to quit. I will always photograph what I love and do it the way I love, and I don’t care what rules it breaks to do so. (rebranding lesson #1)
But it DOES mean, that I need to change my perspective. That this IS a business and this IS how I will support myself one day fully. Which means, I need a new hobby. I need fun. I need to do what I love outside of this blogging world.
So I have decided to become the me I Pin.
The one screaming to get out and dying to have a chance beneath my lack of sleep and motivation.
And I have started my friends, and decided to bring you along for the journey.
Just you wait, it’s about to get personal up in here.
But first, here’s a sneak peak at a Sister Connection Portrait Session from last weekend. Sisters are so fun!
Have an amazing weekend friends!